com; Trishla is an Adweek staff reporter covering tech policy. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. By Trishla Ostwal . TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. Consumer product gift guides are seasonal standards for many print and online publications, and are a unique opportunity for your clients to gain quality media exposure that can have a real impact on sales and awareness. trishla. com; Trishla is an Adweek staff reporter covering tech policy. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. By Trishla Ostwal. The. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Recommended articles Popular Now. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. (She/Her) Tech Policy Reporter, Adweek. By Trishla Ostwal . trishla. Exclusive: BuzzFeed Inc. trishla. ostwal@adweek. With the Hollywood writers strike. While Game of Thrones fans are still (impatiently) waiting for George R. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on. trishla. U. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. By Trishla Ostwal . Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. By Trishla Ostwal. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. Recommended articles Popular Now. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. Follow. By Trishla Ostwal . Powered by Cluep and Twilio . Getty Images. By Catherine Perloff & Trishla Ostwal & Paul Hiebert . Trishla Ostwal 1mo Edited Report this post The fifth week of the U. ostwal@adweek. Recommended articles Popular Now. By Trishla Ostwal . Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. By Trishla Ostwal . ostwal@adweek. . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. Covid-19 swept across the world, Joe Biden was elected U. The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State. Mark Read on WPP’s Latest Mega Merger—the. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. m. By Trishla Ostwal . Regional As seen in: Adweek, Medium, Flipboard, The. By Trishla Ostwal In another case of antitrust movement against Big Tech, Amazon was fined approximately $1. Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Catherine Perloff & Trishla Ostwal . The eighth week of the U. By Trishla Ostwal . By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. By Trishla Ostwal . Recommended articles Popular Now. Google announced changes to its political content policy ads for audio and video. Buffalo Weather Anchor Maria Genero Leaving NBC Station in December. By Trishla Ostwal . @trishlaostwal; trishla. Brands yet to explore gen AI are confronted with a knowledge gap and. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. By Trishla Ostwal . Lunch . com; Trishla is an Adweek staff reporter covering tech policy. They cover topics like social media, vide. Update: On May 31, The Supreme Court blocked the HB20 social media law from taking effect. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. By Trishla Ostwal . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. 30 a. Podcast of the Year, Best TV and Streaming Podcast. Recommended articles Popular Now. The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. The constant tug-of-war between the U. Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. Cathy Butler CEO, Organic. ostwal@adweek. By Trishla Ostwal . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. Recommended articles Popular Now. S, U. By Trishla Ostwal . More Stories from Science News on Science & Society. Recommended articles Popular Now. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. By Trishla Ostwal . The. The ruling sets a precedent for content creators. trishla. This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. By Trishla Ostwal. com. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. By Trishla Ostwal . trishla. Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. trishla. By Trishla Ostwal . By Trishla Ostwal. president and climate disruptions, including wildfires , tropical. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. trishla. Recommended articles Popular Now. Pink Card. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. ostwal@adweek. Trishla Ostwal 3w Report this post Report Report. Meanwhile, the recent days are undeniably a major setback for OpenAI. Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. —Trishla Ostwal. The decision means Texas can’t enforce a new law that would allow Texans to sue. 10:00 AM – 10:50 AM EST. Podcast Producer of the Year, Best Storytelling Podcast. View Trishla Ostwal’s professional profile on LinkedIn. Rising sea levels are exacerbating erosion and flooding, and could. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. When expanded it provides a list of search options that will switch the search inputs to match the current. By Trishla Ostwal U. Trishla Ostwal 3w Report this post The constellation of Web3 may have lost its charm within adland, however, Raja Rajamannar welcomes the cooling of vanity NFTs in favor of utility NFTs. Recommended articles Popular Now. S. 8 billion—and marking the. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Recommended articles Popular Now. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other. ostwal@adweek. The fifth week of the U. But the new bills, signed into law by Gov. com; Trishla is an Adweek staff reporter covering tech policy. Elden Ring Hottest Game. In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. The transcript below is edited and condensed for clarity. . The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. S. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. February 22, 2022, 5 PM . By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. vs. Recommended articles Popular Now. The first results from Google’s solution to prevent third-party browser tracking have arrived. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Recommended articles Popular Now. S. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. By Trishla Ostwal . S. Shira Atkins. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. trishla. By Trishla Ostwal . When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. @trishlaostwal; trishla. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. trishla. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections. The constant tug-of-war between the U. After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from. Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected. By Trishla Ostwal . Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. A 2021. More Stories from Science News on Science & Society. Recommended articles Popular Now. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. By Trishla Ostwal . Follow. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . Trishla Ostwal. By Trishla Ostwal . 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. By Trishla Ostwal . S District Court Judge William Pauley III to accept Fight For NYCHA as a third. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. @trishlaostwal; trishla. Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. ostwal@adweek. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal . Recommended articles Popular Now. Utah becomes the first state to have laws on the books to regulate kids’ usage of social media. This button displays the currently selected search type. Its ad model lets. By Trishla Ostwal. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. The publisher has grown from 4 million. By Trishla Ostwal & Catherine Perloff . California’s policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share. By Trishla Ostwal . By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool for. Fox Sports Broadcasters Get Team Jackets in Comedic NFL [email protected]. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure. By Trishla Ostwal & Catherine Perloff . By Trishla Ostwal . Trishla previously worked in digital advertising and social media analytics and switched to journalism to. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Exclusive: BuzzFeed Inc. By Trishla Ostwal . Trishla Ostwal. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. By Trishla Ostwal . - 6:30 p. Against the backdrop of this. In its annual report issued last Thursday, the social. @_oliviamorley; olivia. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. More Info. A bipartisan bill to give Americans more control over their data has. Dursun Aydemir/Anadolu Agency via Getty Images. Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. The FCC has asked Apple and Google to remove TikTok from their app stores. ostwal@adweek. By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. In-Person Workshop: Election Readiness On Social Platforms With Zefr And IPG (Landmark Hub) Building an Advertiser Toolkit for Misinformation Avoidance Ahead of the 2024 Elections and Beyond. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. S. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. Nidhi Upadhyaya. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. CNN Announces New On-Air Correspondents Based in Tokyo, Los Angeles, Atlanta. Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. Cox last week, could. By Trishla Ostwal. In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. Adweek is the leading source of news and insight serving the brand. In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. trishla. By Trishla Ostwal. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. By Trishla Ostwal U. S. When Facebook users see an ad with a special promotion. S. Now, numbers are emerging on how environmentally beneficial AI is. This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Announces Strategic. The Markup Hottest in Tech. By Trishla Ostwal . . By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. By Trishla Ostwal TikTok’s attempt to increase transparency—and woo Washington lawmakers and civil society organizations to remain operating in the U. ostwal@adweek. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. Recommended articles Popular Now. Recommended articles Popular Now. Introducing the Adweek Podcast Network. Recommended articles Popular Now. trishla. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. ostwal@adweek. and 6. In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. Google. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. The bill—introduced earlier. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. Adweek is the leading source of news and insight serving the brand. Recommended articles Popular Now. Olivia Morley. S. Brands yet to explore gen AI are confronted with a knowledge gap and. By Trishla Ostwal. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. Recommended articles Popular Now. @trishlaostwal; [email protected] Trishla Ostwal . This comes as an initiative to provide. Failing to include early voters in audience segment targeting could have led to nearly $1. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. com; Trishla is an Adweek staff reporter covering tech policy. S. trishla. By Trishla Ostwal. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. Read More. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. Trishla Ostwal - [email protected] Ostwal reposted this Report this post Adweek 1,373,975 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. By Mark Stenberg & Trishla Ostwal . ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. ET. Follow. Recommended articles Popular Now. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. com; Trishla is an Adweek staff reporter covering tech policy. —Trishla Ostwal. View Trishla Ostwal’s professional profile on LinkedIn. 1mo Edited. Recommended articles Popular Now. Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. S. Accept Cookies. By Trishla Ostwal .